The Ginger House
Services
Brand identity
Brand Messaging
Social Media Templates
Overview
The Ginger House is a charming picnic and wine boutique based out of Door County, Wisconsin. With an eclectic mix of global goods, foods, and spirits, you can travel the world without ever having to leave your picnic blanket.
Objective
The Ginger House wanted a brand that represented the vibrant colors of her global products with an overall timeless aesthetic. With such a joyous business mission, it was important that her branding exuded warmth and character.
The Style
Given the intricate design elements, we opted for a simpler approach to her logos. We crafted a minimalist symbol complemented by floral accents, extending this symbolic theme into her overall brand identity.
For the font, we selected a bold sans-serif typeface that harmonizes with her vibrant design elements. Its imperfectly rough edges add a handmade charm, aligning perfectly with the character of her products.
Behind The scenes
Making of the elements
We focused on an expressive and bold look with her floral illustrations to exude a similar vibrant style as her shop products. Once we were happy with the look, we then added in her color palette for an all around joyful and warm identity.
Secondary Logos
Because The Ginger House is continuously changing and growing her inventory, it was important that we included logo variations that supported different proportions without losing the integrity of the details.
Each variation showcases different information and different symbolization while all staying cohesive with the primary look.
