MuZ
Services
Brand identity
Brand Messaging
Packaging design
Overview
MUZ’s goal is to help health-conscious people discover their optimal wellbeing by teaching them that true beauty comes from nurturing both physical and emotional health, without diminishing some of life’s greatest challenges.
Objective
We wanted to create an overall vibrant and joyful brand experience for MUZ Teas, relating to the positive message of Raquel’s story. The goal
The Style
We let the artistic elements and color palette shine in this brand identity, radiating an overall stunning and bright consumer experience.
Her logo suite and creative elements were paired with positive messaging to encourage and empower Raquel’s customers.
Illustrated logo
The custom logo was designed along side of the beautiful floral illustrations to make it feel like one cohesive emblem. It was created with meticulous detail to match the amount of detail that was put into each creative element of the brand identity.
The floral motif is shown throughout the entire brand identity to represent flourishing growth and vibrancy— much like the mission behind MUZ.
Packaging Design
Raquel wanted the unboxing of her teas to be just as special as the blends themselves. We paid attention to every little detail in the packaging, ensuring it was not only cohesive but also meaningful.
For her initial product launch, we created custom boxes, tissue paper, stickers, tea blend note cards, and business cards, all carefully crafted to elevate the unboxing experience.
Brand Messaging
Establishing MUZ's brand voice and tone was essential for Raquel to connect with her ideal customers. Her messaging not only reflects her own story and mission but also resonates with the positive and joyful tone of her brand identity.