Brand Launch: Simply Nourished Nutrition
Business Details
Simply Nourished Nutrition believes that nourishing the body should be simple—not overwhelming. Everyday, women are bombarded with confusing and conflicting information about nutrition, and their mission is to guide these high-achieving women towards restored energy, balanced metabolism, and improved digestion. With a focus on integrity and well-being, Simply Nourished aims to create a calm and inviting space where women can find the simplicity they seek for a lifetime of nourishment.
Brand Objective
Our goal was to create a brand experience that exudes a calm and minimalist tone. A design that feels soft and refined, yet still has the power to inspire her ideal clients to take control of their health and embrace a nourishing lifestyle that fosters overall well-being and vitality.
Vibe
Refined, organic, earthy, minimal, hand-drawn, warm, friendly.
Behind the scenes: Creative process
After crafting her brand strategy and creative vision, we aimed to craft a logo suite that exuded warmth, refinement, and approachability. We wanted the organic essence to shine through in supporting elements such as her symbol and creative elements. Most importantly, we wanted her brand tone to warmly welcome her ideal clients, especially considering the potentially daunting topics of "nutrition" and "health".
The Symbol
We aimed to incorporate a bespoke symbol that spoke volumes about balance, growth, and that down-to-earth vibe.
In our brainstorming sessions, we explored various concepts, from roots and leaves to florals, all with a sleek, minimalist twist. The symmetrical designs we toyed with really added to that sense of balance we were going for.
The Art boards
During the brand design phase, we experimented with countless logo variations, fonts, and type placements until we found the perfect fit for her audience.
This process is all about diving into the nitty-gritty, ensuring every detail is carefully considered and scrutinized.
And hey, even if our behind-the-scenes chaos is real, we always make sure our brand presentations are polished and tell a clear visual story with context.
